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Ahead of the Game
Get Started with AI in Marketing
Oct 20, 2023
Jim Lecinski from the Kellogg School of Management discusses AI in marketing, exploring its impact on marketers, the risks and opportunities it presents. They also delve into the transition from brand strategy to AI, the future of virtual reality, and the importance of leaders engaging with operations.
49:01
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Quick takeaways
- Implementing AI in marketing requires gathering training data, leveraging existing tools, building in-house competency, and making strategic build vs buy decisions.
- AI in marketing offers opportunities for improving efficiency and effectiveness, but also poses challenges such as data privacy, accuracy, biases, and cultural impacts.
Deep dives
The Role of AI in Marketing Strategy and Execution
The podcast episode explores the importance of AI in the ever-changing digital landscape and marketing strategy and execution. Jim Lassinsky, a marketing professor, discusses his book, 'The AI Marketing Canvas,' which provides a roadmap for implementing AI and machine learning into marketing. He emphasizes the need for actionable steps, gathering training data, leveraging existing tools, building in-house competency, and making strategic build vs buy decisions. The episode highlights the importance of AI as a tool for improving efficiency and effectiveness in marketing, while acknowledging the challenges and risks associated with AI implementation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode