Ahead of the Game Get Started with AI in Marketing
Oct 20, 2023
Jim Lecinski from the Kellogg School of Management discusses AI in marketing, exploring its impact on marketers, the risks and opportunities it presents. They also delve into the transition from brand strategy to AI, the future of virtual reality, and the importance of leaders engaging with operations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 6min
Understanding and Implementing AI in Marketing
05:54 • 9min
Transition from Brand Strategy to AI in Marketing
15:08 • 2min
The Future of Virtual Reality and Challenges
17:31 • 14min
Marketing and Customer Decision-Making
31:15 • 16min
The Importance of Leaders Engaging with the Operation and the Difference Between Observing and Experiencing
46:57 • 2min