We're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host Will Francis through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, risks and massive opportunities available with AI technologies.
"Marketers are in the prediction business. Machine learning is a prediction technology. Wow, what a perfect intersection!" Jim Lecinksi
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