

Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers
4 snips Oct 23, 2024
Jim Lecinski, a clinical professor at Northwestern's Kellogg School, shares insights from his shift from tech to academia. He emphasizes the importance of combining creativity and analytics to thrive as a marketer. Jim also discusses the evolving role of marketing leaders and the necessity of adapting to AI's impact on marketing strategies. With a focus on outcome-based marketing, he advocates for collaboration between marketing and finance to ensure strategic investments yield measurable returns.
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