The Evolution of Marketing Education

Teaching marketing strategy at Northwestern University's Kellogg School of Management involves preparing students for varied roles in marketing, consulting, and beyond. Courses cover omni-channel marketing and the application of AI in marketing, emphasizing the evolution of marketing from traditional methods to modern approaches. The professor highlights the traits essential for upcoming marketing leaders, such as curiosity and empathy, as well as the importance of understanding consumer decision-making. This educational framework aims to instill practical skills and insights in students who will soon navigate the complexities of the marketing landscape.