Felix, Mihir and Jill Avery consider the merits of personal branding and how to think about the value of a brand. Why do people want to consider their personal brand?  And, why do we still struggle to understand the value of brands given all the data we swim in?  Hosted on Acast. See acast.com/privacy for more information.

Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Greenwald is a professional matchmaker and dating coach. Together, they explain why a strong personal brand is important for professional success. They walk us through how to think about reputation, identify core values, and project our authentic selves. Avery and Greenwald wrote the HBR article “A New Approach to Building Your Personal Brand.”

The season finale features top Q&As from Harvard Business School faculty on finance, conflict management, branding, ethics, sustainability, and leadership. Insights include judgment in finance, storytelling for brand value, ethical considerations, and bridging skills for future leaders.