Talk About Talk - Communication Skills Training

Building Your Personal Brand with Harvard Business School Professor Jill Avery (ep.172)

Oct 1, 2024

In this conversation with Jill Avery, a Harvard Business School marketing professor and personal branding authority, the importance of personal branding in today's digital landscape is explored. Avery addresses common hesitations people have toward branding themselves and highlights its crucial role in showcasing individuality and enhancing visibility. They discuss how personal branding relates to diversity, equity, and inclusion, the need for self-awareness, and practical tips for transforming public speaking anxiety into excitement.

44:14

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Episode guests

Jill Avery

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Episode notes

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Quick takeaways

Personal branding is essential for communicating unique value, empowering individuals to tell their stories and enhance professional growth.

Emphasizing individuality is key to personal branding, as it fosters self-awareness and allows professionals to stand out in competitive environments.

Deep dives

The Necessity of Personal Branding

Personal branding is now seen as essential in today's world, where individuals need to effectively communicate their unique value. This need has always existed, but social media has intensified the urgency for individuals to establish their brands. One of the primary benefits of personal branding is the empowerment to tell your own story and highlight what sets you apart. This process facilitates professional growth by enhancing visibility, establishing expertise, and expanding social networks.

Intro

4min

Empowering Personal Branding

6min

Crafting Your Personal Brand

23min

Navigating Self-Awareness in Personal Branding

1min

Transforming Nervousness into Excitement for Public Speaking

2min

Empowering Communication and Personal Branding

7min

Building your personal brand is about identifying and communicating your points of difference. Harvard Business School Professor Jill Avery joins Andrea to talk about why personal branding is so important and why many people hesitate or reject this whole premise of personal branding. TAKE THE PERSONAL BRAND SELF-ASSESSMENT https://www.talkabouttalk.com/personalbrand RESOURCES “A New Approach to […]

The post Building Your Personal Brand with Harvard Business School Professor Jill Avery (ep.172) appeared first on Talk About Talk.

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