After Hours
What’s Your Personal Brand? Is Brand Building Worth it?
May 24, 2023
In this discussion, Jill Avery, a Senior Lecturer at Harvard Business School and branding expert, joins Felix and Mihir to delve into the world of personal branding. They tackle why individuals seek to craft their personal brand amid the confusion surrounding brand value. Jill highlights the tension between authenticity and societal expectations, and the difficulties of measuring marketing ROI in today's data-driven landscape. They also recommend thought-provoking books that explore personal narratives, underscoring the power of storytelling in shaping identity.
41:02
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Quick takeaways
- Personal branding involves understanding your authentic self, highlighting your strengths, and effectively communicating your story to others, while brand valuation goes beyond revenue effects and considers long-term brand equity, loyalty effects, and cost savings.
Deep dives
The Power of Personal Branding
Personal branding is a strategic process of defining and communicating your unique value and the difference you want to make in the world. It involves understanding your authentic self, highlighting your strengths, and effectively communicating your story to others. Personal branding is not about being inauthentic or trying to change who you are. Instead, it focuses on embracing your true self and finding ways to differentiate yourself while forming common bonds with others.
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