In this discussion, Jill Avery, a Senior Lecturer at Harvard Business School and branding expert, joins Felix and Mihir to delve into the world of personal branding. They tackle why individuals seek to craft their personal brand amid the confusion surrounding brand value. Jill highlights the tension between authenticity and societal expectations, and the difficulties of measuring marketing ROI in today's data-driven landscape. They also recommend thought-provoking books that explore personal narratives, underscoring the power of storytelling in shaping identity.