After Hours

What’s Your Personal Brand? Is Brand Building Worth it?

296 snips
May 24, 2023
In this discussion, Jill Avery, a Senior Lecturer at Harvard Business School and branding expert, joins Felix and Mihir to delve into the world of personal branding. They tackle why individuals seek to craft their personal brand amid the confusion surrounding brand value. Jill highlights the tension between authenticity and societal expectations, and the difficulties of measuring marketing ROI in today's data-driven landscape. They also recommend thought-provoking books that explore personal narratives, underscoring the power of storytelling in shaping identity.
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ADVICE

Personal Brand as Reputation

  • Think of your personal brand as your reputation, the expectations others have of you.
  • Focus on communicating your value and the difference you want to make.
INSIGHT

Authenticity in Personal Branding

  • Personal branding can feel inauthentic, like commodifying oneself.
  • However, it starts with self-reflection, understanding your authentic self, and then communicating that to others.
INSIGHT

Uniqueness vs. Similarity

  • The idea of being unique is a branding issue but not necessarily a personal one.
  • Many people are similar, and that's acceptable.
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