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What’s Your Personal Brand? Is Brand Building Worth it?

After Hours

CHAPTER

Navigating Personal Branding

This chapter explores the dynamics of personal branding, focusing on its significance and the discomfort many feel when marketing themselves. It emphasizes the importance of authenticity and self-reflection while highlighting the tension between individual identity and societal expectations. Additionally, the discussion touches on the broader implications of branding in a business context, particularly regarding its impact on marginalized groups and global marketing strategies.

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