3min chapter

After Hours cover image

What’s Your Personal Brand? Is Brand Building Worth it?

After Hours

CHAPTER

Navigating Marketing Decisions in a Data-Driven World

This chapter explores the limitations of exclusively trusting data for key marketing and management decisions, emphasizing the need for managerial judgment in unpredictable consumer behavior scenarios. It amusingly envisions a future with even more pervasive data collection, reflecting on the changing dynamics of marketing analytics.

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