HBR IdeaCast

A Marketing Professor and a Matchmaker Talk Personal Branding

May 9, 2023

Jill Avery, a Harvard Business School lecturer and marketing expert, teams up with Rachel Greenwald, a professional matchmaker and dating coach. Together, they discuss the importance of personal branding for career success and how it shapes perceptions in both professional and social settings. They share innovative tactics inspired by dating dynamics, emphasize the balance between authenticity and self-promotion, and offer strategies for managers to empower team members. Their engaging insights encourage listeners to reflect on their personal narratives and project a strong, authentic brand.

31:53

Creator website

Episode guests

Rachel Greenwald

Jill Avery

Highlights

AI Chapters

Episode notes

The Importance of Personal Branding Without Arrogance

01:06

The Importance of Personal Branding for Managers

01:53

Intro

2min

Innovative Insights on Personal Branding through a Social Lens

2min

Crafting Your Personal Brand

25min

Empowering Team Members Through Personal Branding

3min

Reflections on Personal Branding and HBR's Commitment to Quality

2min

Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Greenwald is a professional matchmaker and dating coach. Together, they explain why a strong personal brand is important for professional success. They walk us through how to think about reputation, identify core values, and project our authentic selves. Avery and Greenwald wrote the HBR article “A New Approach to Building Your Personal Brand.”

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