Jenni Harris

Jenni Harris, a 5th generation farmer at White Oak Pastures, discusses the impact of Joe Rogan's podcast on regenerative agriculture, challenges of the direct-to-consumer model, and the groundbreaking carbon sequestration study at the farm. They emphasize the importance of real food, sustainable business models, and maintaining a connection between consumers and ranchers.

Jenni Harris is a fifth-generation farmer and the marketing director at White Oak Pastures, a pioneer in regenerative farming. She shares insights on transitioning from conventional to grass-fed practices and the importance of vertical integration for sustainable food systems. The discussion touches on the impacts of the COOL Act repeal on meat labeling, the lessons learned during the COVID-19 pandemic about food security, and the evolving relationship with major retailers like Whole Foods. Join her in exploring the future of meat and local food resilience!

Will Harris, owner of White Oak Pastures and author of "A Bold Return to Giving a Damn," shares his insights on regenerative agriculture. He discusses the stark differences between sustainable practices and industrial farming, emphasizing soil health and environmental impacts. Jenni Harris, his daughter and marketing manager, highlights the ethical challenges in food sourcing and transparency. They explore the consequences of pollution on local livelihoods and the need for a paradigm shift in agriculture, advocating for consumer awareness and transparency in food production.