The Meat Mafia Podcast

Jenni Harris From White Oak Pastures: Regenerative Farming, Food Resiliency, and the Future of Meat (Part 1) | MMP #293

Apr 10, 2024
Jenni Harris is a fifth-generation farmer and the marketing director at White Oak Pastures, a pioneer in regenerative farming. She shares insights on transitioning from conventional to grass-fed practices and the importance of vertical integration for sustainable food systems. The discussion touches on the impacts of the COOL Act repeal on meat labeling, the lessons learned during the COVID-19 pandemic about food security, and the evolving relationship with major retailers like Whole Foods. Join her in exploring the future of meat and local food resilience!
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ANECDOTE

Childhood on the Farm

  • Jenni Harris's earliest memories of White Oak Pastures involve spending time with her father, even as a young child.
  • Initially, the farm was conventional, but it transitioned to a grass-fed model when she was around 10.
ANECDOTE

Chemical Fertilizer Analogy

  • Will Harris famously compared using chemical fertilizer to "peeing in your pants to stay warm."
  • He believed it was a short-term solution with negative long-term consequences for the land.
INSIGHT

Will's Risk-Taking Nature

  • Will Harris, an only child raised by Depression-era parents, developed a risk-taking personality.
  • This contrasts with his parents' conservative approach, likely a reaction to their upbringing.
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