The Joe Rogan Experience #2062 - Will & Jenni Harris
Nov 14, 2023
Will Harris, owner of White Oak Pastures and author of "A Bold Return to Giving a Damn," shares his insights on regenerative agriculture. He discusses the stark differences between sustainable practices and industrial farming, emphasizing soil health and environmental impacts. Jenni Harris, his daughter and marketing manager, highlights the ethical challenges in food sourcing and transparency. They explore the consequences of pollution on local livelihoods and the need for a paradigm shift in agriculture, advocating for consumer awareness and transparency in food production.
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Imported Grass-Fed Beef
- White Oak Pastures was the first to market American grass-fed beef.
- Now, 85% of grass-fed beef sold in the US is imported.
Misleading Labels
- Imported beef can be legally labeled "Product of the USA" due to loopholes.
- This happens if any value is added, like processing or packaging, in the USA.
Refusing Deception
- Will Harris refused to sell beef to a friend's company.
- They deceptively marketed imported beef as "Product of the USA" alongside his.
