Jenni Harris is a fifth-generation farmer at White Oak Pastures in Bluffton, Georgia. She is an advocate for regenerative, grass-fed farming, animal welfare and environmental stewardship, and is the director of marketing at White Oak Pastures. Under the visionary leadership of Jenni's father, Will Harris, White Oak Pastures has transitioned from conventional farming practices to a thriving grass-fed, regenerative model. They have successfully vertically integrated their operations, establishing their own processing facilities and creating a closed-loop, transparent food system.

Key topics discussed include:

• The challenges and opportunities of the direct-to-consumer (DTC) model for regenerative farms like White Oak Pastures, especially in terms of logistics and supply chain management
• The significant impact of Joe Rogan's podcast on raising awareness for regenerative agriculture and connecting with a wider audience seeking authentic, transparent food production
• The importance of maintaining a balanced mix of wholesale and retail customers to ensure a sustainable, resilient business model for regenerative farms
• The groundbreaking carbon sequestration study conducted at White Oak Pastures, which demonstrated the potential for regenerative grazing to mitigate climate change, and the need for a more holistic view of ecosystem health beyond carbon alone
• The definition of "real food" as simple, whole ingredients produced through regenerative practices that emulate nature, and the importance of knowing your food's origin and celebrating its natural variations
• The personal motivation and pride in maintaining a multi-generational family farm like White Oak Pastures, and the desire to create opportunities for future generations to continue the legacy of regenerative agriculture

Timestamps:

(00:00) Intro and the impact of White Oak Pastures' carbon sequestration study
(01:00) Challenges and opportunities of the direct-to-consumer (DTC) model for White Oak Pastures
(05:00) The impact of Joe Rogan's podcast on raising awareness for regenerative agriculture
(11:00) The importance of a balanced customer mix for a sustainable regenerative farm business
(15:00) The significance of White Oak Pastures' carbon sequestration study and the need for a holistic view of ecosystem health
(23:00) Defining "real food" and the importance of simple, whole ingredients and knowing your food's origin

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