Jen Prosek

In this engaging discussion, Jen Prosek, Founder and CEO of Prosek Partners, shares her insights on branding within the asset management industry. She delves into the challenges of professional marketing, especially during tough performance periods. Jen highlights the distinct strategies for hedge funds versus private equity. Additionally, she reflects on raising entrepreneurial kids and the dynamics of working with millennials and Gen Z, emphasizing the importance of a nurturing environment and human-centric approaches in the workplace.

Jen Prosek, founder and CEO of Prosek Partners, shares her expertise in branding within asset management. She discusses the importance of effective narrative management, especially during periods of weak performance. Prosek also highlights the difference between hedge fund and private equity branding, alongside her experiences with generational workplace dynamics. Her insights on raising entrepreneurial children and embracing flexibility in business showcase her unique perspective, blending professionalism with personal wisdom.

Jen Prosek, Founder and CEO of Prosek Partners and a two-time author, shares her insights on branding in the asset management world. She discusses the challenges of marketing, measuring branding success, and managing narratives during tough times. Jen offers fascinating perspectives on raising entrepreneurial children and working with millennials and Gen Z. The conversation emphasizes the importance of emotional intelligence, authentic communication, and the transformative power of asking questions in business.