Capital Allocators – Inside the Institutional Investment Industry [REPLAY] Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)
Apr 2, 2020
Jen Prosek, Founder and CEO of Prosek Partners and a two-time author, shares her insights on branding in the asset management world. She discusses the challenges of marketing, measuring branding success, and managing narratives during tough times. Jen offers fascinating perspectives on raising entrepreneurial children and working with millennials and Gen Z. The conversation emphasizes the importance of emotional intelligence, authentic communication, and the transformative power of asking questions in business.
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Prosek's Origin Story
- Jennifer Prosek's career began with a chance internship in PR, followed by an unexpected opportunity at a small firm.
- She became a partner early on, eventually leading to Prosek Partners.
Financial Firms: An Emerging Market
- Prosek saw financial firms as an "emerging market" for sophisticated marketing, especially private equity, hedge funds, and asset management.
- She observed that these firms were lagging behind consumer companies in their marketing efforts.
Commission for Life
- Motivate employees and foster an ownership mentality with "commission for life."
- This involves giving employees a percentage of client revenue for clients they bring in, for as long as both parties remain.
