Capital Allocators – Inside the Institutional Investment Industry [REPLAY] Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)
Feb 15, 2021
Jen Prosek, founder and CEO of Prosek Partners, shares her expertise in branding within asset management. She discusses the importance of effective narrative management, especially during periods of weak performance. Prosek also highlights the difference between hedge fund and private equity branding, alongside her experiences with generational workplace dynamics. Her insights on raising entrepreneurial children and embracing flexibility in business showcase her unique perspective, blending professionalism with personal wisdom.
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Man Group US Brand Building
- Jen Prosek built Man Group's US brand by connecting with reporters and showcasing expertise.
- This involved media appearances, conference speaking, and social media activation.
Jensen Partners Success Story
- A small recruiting firm, Jensen Partners, successfully built its brand using Prosek's advice.
- By packaging and sharing their data with the media, they increased visibility and client acquisition.
Brand Protection
- Protect your brand proactively, considering all stakeholders.
- Look at Glassdoor reviews and nurture employee relationships.
