Capital Allocators – Inside the Institutional Investment Industry [REPLAY] Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)
4 snips
Jul 15, 2024 
In this engaging discussion, Jen Prosek, Founder and CEO of Prosek Partners, shares her insights on branding within the asset management industry. She delves into the challenges of professional marketing, especially during tough performance periods. Jen highlights the distinct strategies for hedge funds versus private equity. Additionally, she reflects on raising entrepreneurial kids and the dynamics of working with millennials and Gen Z, emphasizing the importance of a nurturing environment and human-centric approaches in the workplace.
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Career Choice
- Jennifer Prosek accepted a banking job after her MBA but changed her mind.
- She returned to her PR business, believing she could be a "really amazing financial communicator."
Financial Firms and Marketing
- Prosek Partners anticipated financial institutions would embrace marketing.
- This prediction proved correct, particularly after the 2008 financial crisis, highlighting reputation's importance.
Motivating Employees
- Motivate employees with "commission for life," offering 10% of client revenue.
- This incentivizes client acquisition and retention while teaching business acumen.
