Jake Burghardt

Jake Burghardt, a consultant and writer focusing on research operations, brings insights from his experience at Amazon to the discussion. He dives into the evolution of research operations and how structured repositories can enhance product design. Jake emphasizes the necessity of integrating research within business processes and the cultural shifts needed to value insights. The conversation also touches on the impact of AI and big data in shaping effective research strategies, showcasing how human context remains vital to interpretation.

Jake Burghardt, a consultant and former Amazon research leader, shares his expertise on maximizing the value of existing consumer insights. He highlights the dangers of research waste and the necessity of keeping insights alive beyond initial studies. Listeners learn how to judge the relevance of older insights and create impactful summaries. Jake advocates for transforming lengthy reports into digestible formats and integrating insights into decision-making processes. With practical habits for continuous rediscovery, he inspires teams to utilize their research gold more effectively.

Jake Burghardt, author of Stop Wasting Research and an advocate for effective use of customer insights, dives into how organizations often fail to leverage valuable research. He reveals that the solution isn't just building repositories but treating research as a renewable asset. The discussion covers the three main causes of research waste: poor preparation, lack of motivation, and weak decision-making integration. Burghardt also introduces innovative frameworks like the 'Insight Summary Hub' to enhance knowledge-sharing and drive impactful actions.