The Insighter's Club Podcast The Art of Rediscovery in Consumer Insights with Jake Burghardt, Consultant at Integration Research
Oct 16, 2025
Jake Burghardt, a consultant and former Amazon research leader, shares his expertise on maximizing the value of existing consumer insights. He highlights the dangers of research waste and the necessity of keeping insights alive beyond initial studies. Listeners learn how to judge the relevance of older insights and create impactful summaries. Jake advocates for transforming lengthy reports into digestible formats and integrating insights into decision-making processes. With practical habits for continuous rediscovery, he inspires teams to utilize their research gold more effectively.
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Research Waste Is A Hidden Resource
- Organizations produce a lot of research that becomes underused and wasted over time.
- Jake Burghardt calls this 'research waste' and urges shifting focus from study optimization to long-term activation.
Write Headline-Focused Customer Statements
- Write research-based customer statements that include a clear 'so what' and business implication.
- Keep headlines crisp and put stats and methods into the supporting evidence, not the headline.
Not Every Finding Fits The Moment
- High-quality study work often still leaves extra findings teams can't act on immediately.
- Burghardt argues we must keep those discoveries alive because they may matter in future planning cycles.
