George Laughton
Founder of The Laughton Team, a large Phoenix-based real estate team (around 200 agents and roughly $900M–$1B annual volume). Discusses team structure, lead-generation systems, playbooks (including the Reverse Offer Playbook), and his approach to market shifts and AI.
Top 3 podcasts with George Laughton
Ranked by the Snipd community
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Apr 16, 2024 • 50min
[Inside The Team] Foundations of a Top-Ten, $1B Team with George Laughton
Join George Laughton, Founder of The Laughton Team, as he shares insights on building a top-ten, $1B team. Discover the value of A players, coaching tips, team dynamics, buyer-agent relationships, and the balance between technology and human connection in real estate.
Nov 4, 2025 • 47min
Agent Series 10: The Strategy to Save Canceled Listings and Improve Success Rates
George Laughton, founder of The Laughton Team, shares his impressive journey from struggling investor to leading a top real estate team in Phoenix. He discusses the importance of anticipating market shifts and using innovative strategies like his Reverse Offer Playbook to save canceled listings. Laughton emphasizes making allies with iBuyers and leveraging tech tools like Boomtown for lead generation. With a focus on self-development and building a cohesive team structure, he offers valuable insights for agents looking to thrive in a changing industry.
Feb 25, 2025 • 56min
Profitability vs Durability with George Laughton and Billy Hobbs | Ep 058
George Laughton, a visionary founder driving revenue growth, partners with Billy Hobbs, a COO focused on efficiency. They dive into the crucial balance between profitability and durability in real estate. The duo emphasizes the power of trust within teams and effective communication through personalized video messaging. They discuss the evolution of team dynamics and technology, highlighting how CRM and AI streamline operations. Their insights reflect the importance of adapting to market changes while nurturing long-term relationships and customer experiences.
