This book, written by Verne Harnish, provides a comprehensive framework for scaling businesses. It focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes the updated One-Page Strategic Plan and the Rockefeller Habits Checklist, which have been used by over 40,000 firms to scale successfully. Harnish draws on decades of experience advising CEOs and executives, emphasizing the importance of routines, effective meetings, and clear communication to drive business growth and maintain organizational health[1][3][4].
In 'The Infinite Game', Simon Sinek distinguishes between finite and infinite games. Finite games have known players, fixed rules, and a clear endpoint, whereas infinite games, like business and life, have no defined endpoint and are played to continue the game rather than to win. Sinek argues that leaders who adopt an infinite mindset, focusing on a 'Just Cause', building 'Trusting Teams', having 'Worthy Rivals', practicing 'Existential Flexibility', and showing the 'Courage to Lead', will build stronger, more innovative, and resilient organizations. The book uses real-world examples to illustrate the benefits of an infinite mindset and the pitfalls of a finite mindset in business and leadership[1][2][5].
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Founder and team leader George Laughton is focused on top-line revenue growth. COO Billy Hobbs is focused on expense management and operational efficiency.
Both have an eye on net operating income, but neither is cuffed to the numbers or focused on making a specific margin at all costs.
Ultimately, they’re working to build a durable business - one that’s healthy enough to adapt to and endure changes in market conditions, technologies, regulations, and anything else they face as a real estate team.
George and Billy were our first two guests in our Inside The Laughton Team series, in which we met and learned from eight different leaders in their 200-agent, 25-staff, and 5-office organization in Phoenix, Arizona.
They’re back on the show and together in this episode to share ideas on profitability, trust, consumer experience, video messages, transaction coordination, the infinite game, and “the EKG of the business.”
Watch or listen for insights into:
- Recognizing the need for and value of trust, intuition, and patience within the team
- Getting a snapshot of the team today (agent count, staff size, year-over-year growth)
- Running the organization on a modified version of EOS (and why they modified it) and how they prioritize problems and opportunities
- Elevating consumer experience through video communication
- Creating the most consistent and efficient agents possible
- Improving CRM, transaction management, and business intelligence over the past 7 years and through 10x agent count - and having one place to access everything from the macro level down to micro details
- Creating a durable, profitable business that shields your people through different seasons and different markets
- Watching out for the “it’s only”s that eat into profit
- Evaluating the ROI of lead sources and keeping an eye on originating source on every conversion
- Judging the effects of the NAR settlement as a net positive so far
At the end, learn about Apple update insights, too-effective Instagram ads, and empty health hacks.
The Laughton Team
- https://www.instagram.com/laughtonteam/
- https://www.instagram.com/georgelaughton/
- https://www.instagram.com/billyhobbsjr/
Inside The Laughton Team Series
- https://www.youtube.com/playlist?list=PLCJiXNo93cVr9Oc0ptse5z6Vaq5l0T1kA
Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos
- https://www.instagram.com/realestateteamos/
Mentioned in this episode:
Real Estate Team OS 
