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Real Estate Team OS
[Inside The Team] Foundations of a Top-Ten, $1B Team with George Laughton
Apr 16, 2024
Join George Laughton, Founder of The Laughton Team, as he shares insights on building a top-ten, $1B team. Discover the value of A players, coaching tips, team dynamics, buyer-agent relationships, and the balance between technology and human connection in real estate.
50:38
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Quick takeaways
- Structured agent growth paths and team levels foster role clarity and progression within the organization.
- Leveraging technology enhances agent efficiency while emphasizing human-to-human interactions for exceptional service.
Deep dives
Evolution of the Lawton Team's Growth Path for Agents
The Lawton Team's growth journey involved transitioning from a small team to a larger one by creating a structured growth path for agents. This evolution started with a few members and transaction coordinator, gradually expanding to accommodate more team members and establish a family-like dynamic with shared values. The team model further advanced by introducing levels for agents, unlocking various opportunities as they progressed through the ranks, leading to a deeper understanding of roles and growth within the organization.
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