Real Estate Team OS

[Inside The Team] Foundations of a Top-Ten, $1B Team with George Laughton

Apr 16, 2024

Join George Laughton, Founder of The Laughton Team, as he shares insights on building a top-ten, $1B team. Discover the value of A players, coaching tips, team dynamics, buyer-agent relationships, and the balance between technology and human connection in real estate.

50:21

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Episode guests

George Laughton

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Episode notes

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Quick takeaways

Structured agent growth paths and team levels foster role clarity and progression within the organization.

Leveraging technology enhances agent efficiency while emphasizing human-to-human interactions for exceptional service.

Deep dives

Evolution of the Lawton Team's Growth Path for Agents

The Lawton Team's growth journey involved transitioning from a small team to a larger one by creating a structured growth path for agents. This evolution started with a few members and transaction coordinator, gradually expanding to accommodate more team members and establish a family-like dynamic with shared values. The team model further advanced by introducing levels for agents, unlocking various opportunities as they progressed through the ranks, leading to a deeper understanding of roles and growth within the organization.

Introduction

2min

Building a Successful Real Estate Team

15min

Exploring Team Dynamics and Values for Success

6min

Evolving Buyer-Agent Relationships in Real Estate

18min

Innovation Through Strategic Partnerships

5min

Frivolous Purchases and Cost-Cutting Habits Discussion

3min

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Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with George Laughton, Founder of The Laughton Team in Phoenix, Arizona.

George speaks to the past, present, and future of their team, the values that drive them, why he’ll always invest in coaching, and ways they’re improving agent retention.

Watch or listen for insights into:

- The value of being surrounded by A players

- Balancing growth and scale with the local and grassroots aspects of your real estate team

- How his grandfather’s portfolio of rental properties influenced his approach to his business and his team

- The #1 focus of a team leader

- Which hats he kept on and took off as the team grew

- Tips for coaching and for finding a good coach

- A must-have characteristic of a member of The Laughton Team

- What it means for a buyer’s agent to “show value” and how he’s coaching his team regarding the NAR settlement and buyer-broker agreements

- Tips and cautions for real estate teams at different stages of growth (and the duplicatable quality of their regional pod model)

- How and why they developed Level 1 to Level 4 agent journeys within the team, plus teams within the team (including a caution on what NOT to do)

- Balancing investments in technology and innovation with the human-to-human moments that create sustainable success

At the end, discover the benefit of leaving something in your digital Costco shopping cart and of shutting down a credit card and seeing what happens.

Connect with George Laughton and The Laughton Team:
- https://myphoenixhomesearch.com/team/george-laughton
- https://www.linkedin.com/in/george-laughton-51506679/
- https://www.instagram.com/laughtonteam/
‍- https://www.facebook.com/laughtonteam/

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Get instant access to 8 subscriber-only episodes: https://realestateteamos.com/subscribe