Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with George Laughton, Founder of The Laughton Team in Phoenix, Arizona.
George speaks to the past, present, and future of their team, the values that drive them, why he’ll always invest in coaching, and ways they’re improving agent retention.
Watch or listen for insights into:
- The value of being surrounded by A players
- Balancing growth and scale with the local and grassroots aspects of your real estate team
- How his grandfather’s portfolio of rental properties influenced his approach to his business and his team
- The #1 focus of a team leader
- Which hats he kept on and took off as the team grew
- Tips for coaching and for finding a good coach
- A must-have characteristic of a member of The Laughton Team
- What it means for a buyer’s agent to “show value” and how he’s coaching his team regarding the NAR settlement and buyer-broker agreements
- Tips and cautions for real estate teams at different stages of growth (and the duplicatable quality of their regional pod model)
- How and why they developed Level 1 to Level 4 agent journeys within the team, plus teams within the team (including a caution on what NOT to do)
- Balancing investments in technology and innovation with the human-to-human moments that create sustainable success
At the end, discover the benefit of leaving something in your digital Costco shopping cart and of shutting down a credit card and seeing what happens.
Connect with George Laughton and The Laughton Team:
- https://myphoenixhomesearch.com/team/george-laughton
- https://www.linkedin.com/in/george-laughton-51506679/
- https://www.instagram.com/laughtonteam/
- https://www.facebook.com/laughtonteam/
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- https://www.instagram.com/realestateteamos/
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