Real Estate Insiders Unfiltered Agent Series 10: The Strategy to Save Canceled Listings and Improve Success Rates
Nov 4, 2025
George Laughton, founder of The Laughton Team, shares his impressive journey from struggling investor to leading a top real estate team in Phoenix. He discusses the importance of anticipating market shifts and using innovative strategies like his Reverse Offer Playbook to save canceled listings. Laughton emphasizes making allies with iBuyers and leveraging tech tools like Boomtown for lead generation. With a focus on self-development and building a cohesive team structure, he offers valuable insights for agents looking to thrive in a changing industry.
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From Bad Investment To REO Scaling
- George started in 2006 aiming to be a real estate investor but bought at the market peak and pivoted into REO work.
- By 2008 he scaled to ~150 REO listings and rebuilt into a traditional lead-based team by 2013.
Test Before You Scale
- Test ideas with small experiments before scaling; fire bullets, then cannonballs.
- Run pilots, measure outcomes, then invest heavily only in validated initiatives.
Leads Fuel Rapid Team Growth
- Building a durable team required investing in intuitive CRM and heavy lead generation early.
- George bought leads and recruited aggressively to convert volume into scale quickly.
