Ebi Atawodi

Ebi Atawodi, Director of Product Management for Creator Experience at YouTube and a seasoned expert from Uber and Netflix, shares her insights on crafting compelling product visions. She discusses the four key elements of a strong vision statement and the importance of storytelling and user engagement. Ebi emphasizes the critical role of company culture in product management and offers actionable tips for structuring strategy sessions. She also highlights YouTube's commitment to empowering creators with innovative tools that put empathy at the forefront.

In a captivating discussion, Ebi Atawodi, Director of Product Management at YouTube Studio, shares insights from her experiences at Netflix and Uber. She emphasizes the power of trust in building effective engineering-product partnerships. Ebi advocates for personal connections over mere work roles, highlighting how understanding team members as individuals fosters collaboration and innovation. She also discusses strategic communication practices like the 'business scorecard' to align goals and drive impactful solutions, unlocking agency within teams.

Ebi Atawodi, the Director of Product for YouTube Studio, shines a light on the profound connection between personal identity and creative work. He emphasizes the importance of empathy in digital storytelling and how understanding creator experiences informs product development. The discussion reveals how collaboration unites diverse perspectives to foster community through creativity. Ebi also shares his journey in filmmaking, highlighting the transformative power of personal narratives and their impact on professional fulfillment.