Ebi Atawodi

Ebi Atawodi, Director of Product Management for Creator Experience at YouTube and a seasoned expert from Uber and Netflix, shares her insights on crafting compelling product visions. She discusses the four key elements of a strong vision statement and the importance of storytelling and user engagement. Ebi emphasizes the critical role of company culture in product management and offers actionable tips for structuring strategy sessions. She also highlights YouTube's commitment to empowering creators with innovative tools that put empathy at the forefront.

We all want our work to be meaningful. We want to inspire not only our team but our customers. Today, Ebi Atawodi, the current Director of Product for EMEA payments at Netflix, will be helping us see how we can use the product vision to inspire and how it is a North Star of a product & company. This episode was brought to you by Lucid:The Lucid visual collaboration suite makes it simple to get work done as a team. Join over 30 million users to see and build the future with Lucidchart and Lucidspark. It all comes down to effective collaboration. Brainstorm, plan your strategy and diagram the details to get your next project across the finish line faster. With Lucid, it's easier than ever to turn ideas into reality.Get the FREE Product Book and check out our curated list of free Product Management resources here

Ebi Atawodi, the Director of Product for YouTube Studio, shines a light on the profound connection between personal identity and creative work. He emphasizes the importance of empathy in digital storytelling and how understanding creator experiences informs product development. The discussion reveals how collaboration unites diverse perspectives to foster community through creativity. Ebi also shares his journey in filmmaking, highlighting the transformative power of personal narratives and their impact on professional fulfillment.