Lenny's Podcast: Product | Growth | Career

Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)

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Dec 3, 2023

Ebi Atawodi, Director of Product Management for Creator Experience at YouTube and a seasoned expert from Uber and Netflix, shares her insights on crafting compelling product visions. She discusses the four key elements of a strong vision statement and the importance of storytelling and user engagement. Ebi emphasizes the critical role of company culture in product management and offers actionable tips for structuring strategy sessions. She also highlights YouTube's commitment to empowering creators with innovative tools that put empathy at the forefront.

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ADVICE

Importance of Vision

Create a product vision, even at a junior level.
It provides direction and motivates your team, like a pilot with a destination.

ADVICE

Elements of a Good Vision

A good vision should be ambitious yet achievable.
It should ignore current limitations and focus on a strong core problem.

ANECDOTE

Uber's Vision

Uber's mission was reliable transportation for everyone, everywhere.
Their vision was a world without parking, freeing up city space.

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