Lenny's Podcast: Product | Growth | Career cover image

Lenny's Podcast: Product | Growth | Career

Crafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)

Dec 3, 2023
0
01:39:46
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Ebi Atawodi, Director of Product Management for YouTube, discusses crafting a compelling product vision, the four key elements of a vision statement, the pillars of great product management, culture's influence on product, structuring strategy sessions, and improving work relationships. They also talk about YouTube's vision and upcoming features.
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Quick takeaways

  • Develop a product vision by empathizing with users, studying competitors, and iterating on user problems.
  • Evangelize the vision by ensuring team understanding and alignment, involving stakeholders, and communicating beyond the next year.

Deep dives

Developing a Vision: The Empathize Step

To develop a vision for your product, start by empathizing with your users. Use your own product and study competitors' products to gain insights. Create a living document that highlights the top 10 problems users face with your product and update it regularly. Use this document to foster discussions with stakeholders and iterate on the problems. This step will help you gain clarity on the problems you're trying to solve and inform your overall vision.

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