Behind the Craft

This Vision Playbook Will Change YouTube and Your Life | Ebi Atawodi

17 snips
Feb 16, 2025
Ebi Atawodi, the Director of Product for YouTube Studio, shines a light on the profound connection between personal identity and creative work. He emphasizes the importance of empathy in digital storytelling and how understanding creator experiences informs product development. The discussion reveals how collaboration unites diverse perspectives to foster community through creativity. Ebi also shares his journey in filmmaking, highlighting the transformative power of personal narratives and their impact on professional fulfillment.
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ADVICE

Onboarding Framework

  • Use the "three C's" framework when onboarding into a new role: Conversations, Comprehension, and Conviction.
  • Have many conversations with various team members to gather diverse perspectives and identify key themes.
ADVICE

Team Alignment and Insights

  • Dedicate focused time for in-depth discussions with your team to align on vision and strategy, like locking yourselves in a room for several days.
  • Get insights by having other teams present their top 10 pain points, rather than just showcasing their achievements.
INSIGHT

Emergent Themes

  • Converging themes and a shared understanding will naturally emerge from collaborative exercises and discussions.
  • Trust the process and avoid prematurely imposing a vision or forcing convergence too early.
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