David Newton

Join the Newton family—Mark, Grace, and David—as they dive into launching their estate agency, David Grace, in Grantham. With Mark's corporate acumen, Grace's fresh social media strategies, and David's deep local roots, they're set to revolutionize the market. They discuss blending traditional methods with modern marketing, enhancing visibility with bold branding, and ensuring a personal touch through responsive service. Their commitment to community and client care shines through as they share their vision for a new beginning in the property industry.

David and Grace Newton, co-founders of a new high street estate and lettings office in Grantham, share their journey of launching a successful agency. They achieved nearly 40 listings in just three months by focusing on smart branding and community engagement. Grace highlights their distinctive pink identity, while David discusses the importance of a physical office for team culture and local credibility. Their strategic local marketing tactics, including community sponsorships and creative outreach, set them apart in a competitive market.

In this engaging discussion, David Newton, a marketing-savvy estate agent with a wealth of corporate experience, shares insights on the pitfalls of corporate estate agency marketing. He argues that generic approaches lack the personal touch crucial for success. Instead, he emphasizes the power of hyper-local marketing, supporting local businesses, and utilizing community connections to win listings. David also highlights the importance of establishing credibility through local engagement and the joy of transitioning back to a family-run agency.