Letting & Estate Agent Podcast How to cold start a High Street Estate & Letting Agency in 2025 - Ep. 2439
Jan 5, 2026
David and Grace Newton, co-founders of a new high street estate and lettings office in Grantham, share their journey of launching a successful agency. They achieved nearly 40 listings in just three months by focusing on smart branding and community engagement. Grace highlights their distinctive pink identity, while David discusses the importance of a physical office for team culture and local credibility. Their strategic local marketing tactics, including community sponsorships and creative outreach, set them apart in a competitive market.
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Fast Cold Start Success
- David and Grace launched in May and had nearly 40 listings in just over three months.
- They opened their high-street office a week before the interview while already holding those listings.
Invest In A Visible High-Street Base
- Rent a visible high-street premises to house staff and signal a serious local business.
- Use the office as a team hub and to build community trust rather than operate solely remotely.
Pick A Standout Colour Palette
- Choose distinctive branding colours that stand out from competitors to attract attention.
- Aim branding at decision-makers; they deliberately picked a pleasant pink to appeal to homeowners.