Letting & Estate Agent Podcast The problem with Corporate Estate Agency marketing - Ep. 2429
Dec 26, 2025
In this engaging discussion, David Newton, a marketing-savvy estate agent with a wealth of corporate experience, shares insights on the pitfalls of corporate estate agency marketing. He argues that generic approaches lack the personal touch crucial for success. Instead, he emphasizes the power of hyper-local marketing, supporting local businesses, and utilizing community connections to win listings. David also highlights the importance of establishing credibility through local engagement and the joy of transitioning back to a family-run agency.
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Generic Corporate Marketing Fails Locally
- Corporate marketing tends to be generic and homogenised because it must cater to the masses.
- That lack of local focus prevents agencies from appearing truly bespoke to communities.
Make Locality Central To Winning Listings
- Focus local to win listings by showing you know the town and community.
- People choose agents who feel like them and understand local nuances.
Bonuses Direct Staff Behaviour
- Financial incentives and bonuses shape where staff focus their time.
- Negotiators won't sustain marketing tasks that don't directly earn commissions.