David Steinberg, founder and CEO of Zeta Global, shares insights on confronting short-seller attacks in today's market. He discusses the company's strategic stock buybacks and how they're leveraging AI for marketing amidst challenges. Steinberg emphasizes the importance of transparency and communication with investors. The conversation also touches on the evolving role of retail investors and the ethical dilemmas of short selling. Finally, he explores how data-driven approaches can enhance customer targeting and reshape advertising for future relevance.

David A. Steinberg, Co-founder and CEO of Zeta Global, dives into addressing the recent short-seller report challenging his company. He discusses how Fortune 100 businesses utilize AI to enhance marketing efficiency and reduce costs. Steinberg defends Zeta’s practices, emphasizing transparency and integrity in data use. He highlights the company's stellar financials, stock performance, and strategic maneuvers, reassuring investors of Zeta's resilience and growth potential despite market criticisms.

David A. Steinberg, Co-founder and CEO of Zeta Global, dives into the complexities of navigating recent scrutiny from a short-seller report. He discusses how Zeta uses AI to optimize marketing strategies for large enterprises, driving cost efficiency and investor confidence. The conversation also covers the company's defense against allegations of revenue misrepresentation and their commitment to data transparency. Steinberg outlines Zeta's strong operational history and responses to challenges, highlighting upcoming initiatives to clarify data sourcing.