The Pomp Podcast #1453 David Steinberg | How Short Sellers Attack Public Companies
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Dec 12, 2024 
David Steinberg, founder and CEO of Zeta Global, shares insights on confronting short-seller attacks in today's market. He discusses the company's strategic stock buybacks and how they're leveraging AI for marketing amidst challenges. Steinberg emphasizes the importance of transparency and communication with investors. The conversation also touches on the evolving role of retail investors and the ethical dilemmas of short selling. Finally, he explores how data-driven approaches can enhance customer targeting and reshape advertising for future relevance.
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Short Attack After Record Quarter
- Zeta Global's stock dropped despite record earnings.
- A short-seller report followed, accusing the company of malpractice.
Short-Selling Tactics
- Short sellers publish reports, often with questionable research.
- These reports can manipulate stock prices, especially with retail investors.
Signup Farm Accusation
- Zeta Global was accused of running a signup farm without user value exchange.
- Steinberg refutes this, citing examples like job boards and newsletters with clear value.