Tech Disruptors Zeta Leading the AI Agent Push in Marketing
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Oct 7, 2025 
David Steinberg, Co-founder and CEO of Zeta Global, discusses transforming marketing with AI-driven strategies. He shares insights on building a proprietary data cloud with over 550 million profiles and how Zeta’s innovative AI agents enhance customer ROI. The conversation dives into Zeta's evolution from email to a multi-channel approach, the impact of AI on marketing efficiency, and the competitive landscape. Steinberg also evaluates future revenue goals, addressing market challenges and the importance of leveraging consumer data effectively.
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Bold 2017 Pivot To AI-Native Architecture
- David Steinberg described pivoting in 2017 to make AI and data native to Zeta's platform, convincing a skeptical board to re-architect the company.
- That decision led to launching the Zeta Marketing Platform in 2021 and materially improved performance as AI adoption surged.
Data Quality Beats Model Hype
- Steinberg argues the biggest AI differentiator will be proprietary data quality and coverage, not just model access.
- Zeta's data cloud of 550M active IDs and trillions of signals fuels its competitive advantage.
Agentic Workflows Scale Intelligence Nonlinearly
- Zeta found chaining multiple AI agents yields superlinear gains in intelligence and ROI.
- Two agents together were orders of magnitude smarter and three produced ~100x improvements per Steinberg.