AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
On The Tape
Zeta Global CEO David A. Steinberg Responds To Short-Seller Report | Okay, Computer.
Nov 14, 2024
David A. Steinberg, Co-founder and CEO of Zeta Global, dives into the complexities of navigating recent scrutiny from a short-seller report. He discusses how Zeta uses AI to optimize marketing strategies for large enterprises, driving cost efficiency and investor confidence. The conversation also covers the company's defense against allegations of revenue misrepresentation and their commitment to data transparency. Steinberg outlines Zeta's strong operational history and responses to challenges, highlighting upcoming initiatives to clarify data sourcing.
16:04
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Zeta Global's innovative use of AI-driven marketing solutions has significantly reduced customer acquisition costs, demonstrating a strong demand in the market.
- Despite facing a stock price decline due to a short-seller report, Zeta remains committed to transparency and enhancing investor communication to build trust.
Deep dives
AI-Driven Marketing Efficiency
Zeta Global positions itself as an AI-driven marketing cloud that assists large enterprises in optimizing customer acquisition, retention, and monetization processes. The company's approach, which significantly leverages first-party data, has proven to lower marketing costs by over 50%. With 40% of the Fortune 100 using their platform, Zeta's success indicates a robust demand for AI-driven solutions in marketing. Additionally, the firm has demonstrated consistent growth, with impressive increases in revenue, EBITDA, and free cash flow, underscoring the effectiveness of its technology.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode