Curtis Matsko, Founder and CEO of Portland Leather Goods, shares his journey of scaling a DTC leather brand to 9 figures. He emphasizes that 'velocity wins,' highlighting the importance of rapid decision-making over perfection. Curtis explains his hiring framework that promotes continuous team development and reveals that 92% of his ad spend is on Meta and Google, ignoring TikTok. He also discusses vertical integration as a growth strategy and the truth about luxury leather products, showcasing how authenticity gives his brand a competitive edge.

Curtis Matsko, the founder of Portland Leather Goods, grew his company from a garage venture to a $120 million success. He shares how he convinced his girlfriend to join him on this journey and reveals insights from his time spent at a Zen monastery, where he learned the power of self-awareness and community. Curtis emphasizes the importance of setting daily goals and how building relationships with customers fueled his brand's growth. His experiences highlight the transformative impact of self-belief and resilience in entrepreneurship.

Curtis Matsko, an entrepreneur who founded Portland Leather Goods, shares his journey from a garage startup to a $120M+ brand. He explores the importance of a people-first approach to build a loyal customer base and discusses how to harness referrals for viral growth. Matsko emphasizes innovative marketing strategies, the necessity of effective team building, and the avoidance of mediocrity by embracing a transformative mindset. Learn why storytelling and customer experiences are vital for success in today's marketplace.