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DTC Podcast
EP 483: Velocity Wins: How Curtis Matsko Scaled Portland Leather Goods to 9 Figures by Moving Faster Than Everyone Else
Feb 17, 2025
Curtis Matsko, Founder and CEO of Portland Leather Goods, shares his journey of scaling a DTC leather brand to 9 figures. He emphasizes that 'velocity wins,' highlighting the importance of rapid decision-making over perfection. Curtis explains his hiring framework that promotes continuous team development and reveals that 92% of his ad spend is on Meta and Google, ignoring TikTok. He also discusses vertical integration as a growth strategy and the truth about luxury leather products, showcasing how authenticity gives his brand a competitive edge.
50:07
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Quick takeaways
- Curtis Matsko emphasizes that relentless speed and the ability to adapt quickly are essential for scaling a DTC brand successfully.
- The hands-on approach of engaging directly with customers allowed Portland Leather Goods to align their products with consumer preferences effectively.
Deep dives
Embracing Change in Business
To thrive in a rapidly evolving business landscape, adaptability is crucial. The emphasis is placed on the necessity for entrepreneurs to recognize that the world around them is changing, and those who resist this shift may hinder their success. The notion of taking risks, such as making mistakes and learning from them, is highlighted as an essential trait for growth. The conversation portrays business as an adventurous journey where one must be willing to jump off the cliff and devise a plan on the way down.
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Discover
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