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EP 483: Velocity Wins: How Curtis Matsko Scaled Portland Leather Goods to 9 Figures by Moving Faster Than Everyone Else

DTC Podcast

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Navigating Marketing and Growth Challenges

This chapter explores strategic marketing budget allocation, emphasizing the balance between traditional and innovative approaches, especially within platforms like Meta and Google. The discussion includes the challenges of brand awareness in the direct-to-consumer market, emphasizing customer retention and the need for adaptability in a rapidly changing landscape. Additionally, the importance of a supportive partner is highlighted as essential for managing the chaos of entrepreneurial growth and maintaining order.

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