In this conversation with Charli Prangley, the creative director at Kit and design expert, listeners explore the challenges and triumphs of rebranding. Charli shares insights on choosing the right name and color scheme while emphasizing the significance of cultural resonance. The discussion also covers fostering audience trust through transparency and community engagement. With tips on strategic decisions and embracing feedback, this chat is essential for anyone considering a rebrand.

Creative Director Charli Prangley joins Nathan to discuss ConvertKit's rebrand to Kit, emphasizing the importance of aligning vision with the company's name. They delve into the challenges of rebranding, emotional highs, public reactions, and the future of the brand, highlighting transparency and strategic acquisitions.

Charli Prangley, Creative Director at ConvertKit, discusses balancing a side hustle with a full-time job, turning curiosities into money-makers, the importance of a YouTube presence for newsletter creators, and tips for getting more YouTube subscribers. She also shares insights about being a professional designer and gives tutorials and advice on design tools and concepts.