The Nathan Barry Show The Branding Advice That No One Tells You | 068
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Mar 13, 2025 Charli Prangley, the Creative Director at Kit, shares her insights on the bold rebranding journey from ConvertKit to Kit. She discusses the importance of maintaining brand equity while making strategic decisions and the transformative impact on company culture. Charli emphasizes the need for a strong brand strategy that aligns with audience expectations, showcasing how Kit's branding attracted high-profile creators. Additionally, she reflects on leadership growth and the empowerment of her team to innovate, sharing valuable lessons and encouraging listeners to dream big.
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Rebranding in Public
- Bring people along on the rebranding journey.
- This maintains brand equity and allows you to build upon what worked before.
Brand Strategy as a Filter
- Brand strategy provides a filter for decisions, guiding what to keep and leave behind.
- It doesn't need to be complex, just a clear vision of the desired brand reputation.
Boldness through Typeface
- Kit's custom typeface embodies boldness and immediate brand recognition.
- ConvertKit lacked this, requiring the logo for brand identification.