The Branding Advice That No One Tells You | 068
The Nathan Barry Show
Rebranding Reflections
In this chapter, the speakers discuss their transformative journey through a rebranding process, focusing on decision-making and leadership confidence. They reflect on the complexities of strategic choices, such as selecting brand colors and involving stakeholders, while managing the balance between continuity and innovation. The conversation also touches upon the impact of rebranding on brand perception and search engine rankings, highlighting the challenges and successes of transitioning to the new name 'Kit.'
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