The Nathan Barry Show

We're Finally Talking About It... Behind the Scenes of Our Rebrand | 034

Jun 20, 2024

Creative Director Charli Prangley joins Nathan to discuss ConvertKit's rebrand to Kit, emphasizing the importance of aligning vision with the company's name. They delve into the challenges of rebranding, emotional highs, public reactions, and the future of the brand, highlighting transparency and strategic acquisitions.

01:01:16

Creator website

Episode guests

Charli Prangley

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Rebranding involves more than a name change, focusing on aligning with the company's vision.

Involving creators in the rebranding process is crucial for a successful transition.

Achieving long-held dreams and visions can bring emotional fulfillment during rebranding.

Deep dives

Kit's Vision for the Future

The podcast episode delves into the rebranding process of ConvertKit as it transitions to Kit, emphasizing a new vision for the company's future. This transformation includes offering a collection of tools through 'kit .com' to assist creators in building successful businesses, highlighting a shift from a mere name change to a comprehensive rebrand aimed at enhancing the overall brand perception.

Considering Company Values in Decision-Making

01:16

Intro

2min

Team Reactions and Name Change Unveiling

5min

Navigating a Rebranding Journey in the Creator Economy

17min

Rebranding for Kit: More Than Just a Domain Change

5min

Emotional Journey of Rebranding and Announcement

15min

Navigating the Rebranding Journey

12min

Exploring Reactions to the Term 'Creator' During a Rebranding Process

2min

Discussing Rebranding, Target Audience, and the Platform as an Operating System

3min

ConvertKit is becoming Kit, and in this episode, Nathan is joined by Creative Director, Charli Prangley, for an in-depth discussion on the rebrand.

They explore why rebranding goes beyond a simple name change, the significance of aligning a company’s name with its broader vision, and the complexities of acquiring domains and other strategic assets.

Tune in as we navigate the challenges and emotional highs of rebranding, share candid reactions from the team and the public, and highlight the importance of transparency throughout the entire process.

Timestamps:

00:00 Introduction
01:05 ConvertKit Is Rebranding
10:39 Rebranding in Public
14:51 Hiring an Agency
17:17 What Does It Mean to Rebrand?
20:05 Crafting the Announcement
30:43 Dreams Realized
36:06 Reflecting on the Company’s Growth
39:22 Rebranding in Public
41:42 Honest Reactions
43:54 Concerns About the New Name
52:30 Acquisitions and Expanding the Brand
59:20 The Future of Kit

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Charli:
Instagram: https://www.instagram.com/charliprangley/
LinkedIn: https://www.linkedin.com/in/charliprangley/
Twitter: https://twitter.com/charliprangley
YouTube: https://www.youtube.com/user/charlimarietv/
Website: https://charlimarie.com/

Featured in this episode:
ConvertKit (Kit) - https://convertkit.com/
Craft and Commerce - https://conference.convertkit.com/
Koto - https://koto.studio/
Jon Youshaei - https://www.youtube.com/@youshaei/
Ali Abdaal - https://www.youtube.com/@aliabdaal/
Terry Rice - https://terryrice.co/

Highlights:

10:22 Rebranding and teaching everything you know
13:29 Almost every creator goes through a rebrand
19:31 Why Nathan loves the name Kit
30:32 Everything I’ve dreamt of is coming to life
37:02 Who is Craft & Commerce for?
45:42 Reflecting on Apple’s name change
56:19 What does it actually mean to be a “creator”?

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

The Nathan Barry Show

We're Finally Talking About It... Behind the Scenes of Our Rebrand | 034

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Kit's Vision for the Future

Transition to Kit and Rebranding in Public

Dreams Realized: Studio Launch and Emotional Highlights

Internal Reflections and External Impact

Intersection of Craft and Commerce Event

Rebranding Journey and Public Announcement

Considering Company Values in Decision-Making

Remember Everything You Learn from Podcasts