We're Finally Talking About It... Behind the Scenes of Our Rebrand | 034

Jun 20, 2024

Creative Director Charli Prangley joins Nathan to discuss ConvertKit's rebrand to Kit, emphasizing the importance of aligning vision with the company's name. They delve into the challenges of rebranding, emotional highs, public reactions, and the future of the brand, highlighting transparency and strategic acquisitions.

Ask episode

Chapters

Transcript

Episode notes

Intro

00:00 • 2min

Team Reactions and Name Change Unveiling

01:53 • 5min

Navigating a Rebranding Journey in the Creator Economy

06:32 • 17min

Rebranding for Kit: More Than Just a Domain Change

23:41 • 5min

Emotional Journey of Rebranding and Announcement

28:43 • 15min

Navigating the Rebranding Journey

43:19 • 12min

Exploring Reactions to the Term 'Creator' During a Rebranding Process

55:44 • 2min

Discussing Rebranding, Target Audience, and the Platform as an Operating System

57:46 • 3min

ConvertKit is becoming Kit, and in this episode, Nathan is joined by Creative Director, Charli Prangley, for an in-depth discussion on the rebrand.

They explore why rebranding goes beyond a simple name change, the significance of aligning a company’s name with its broader vision, and the complexities of acquiring domains and other strategic assets.

Tune in as we navigate the challenges and emotional highs of rebranding, share candid reactions from the team and the public, and highlight the importance of transparency throughout the entire process.

Timestamps:

00:00 Introduction
01:05 ConvertKit Is Rebranding
10:39 Rebranding in Public
14:51 Hiring an Agency
17:17 What Does It Mean to Rebrand?
20:05 Crafting the Announcement
30:43 Dreams Realized
36:06 Reflecting on the Company’s Growth
39:22 Rebranding in Public
41:42 Honest Reactions
43:54 Concerns About the New Name
52:30 Acquisitions and Expanding the Brand
59:20 The Future of Kit

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Charli:
Instagram: https://www.instagram.com/charliprangley/
LinkedIn: https://www.linkedin.com/in/charliprangley/
Twitter: https://twitter.com/charliprangley
YouTube: https://www.youtube.com/user/charlimarietv/
Website: https://charlimarie.com/

Featured in this episode:
ConvertKit (Kit) - https://convertkit.com/
Craft and Commerce - https://conference.convertkit.com/
Koto - https://koto.studio/
Jon Youshaei - https://www.youtube.com/@youshaei/
Ali Abdaal - https://www.youtube.com/@aliabdaal/
Terry Rice - https://terryrice.co/

Highlights:

10:22 Rebranding and teaching everything you know
13:29 Almost every creator goes through a rebrand
19:31 Why Nathan loves the name Kit
30:32 Everything I’ve dreamt of is coming to life
37:02 Who is Craft & Commerce for?
45:42 Reflecting on Apple’s name change
56:19 What does it actually mean to be a “creator”?