The Smart Passive Income Online Business and Blogging Podcast
SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley
Oct 30, 2024
In this conversation with Charli Prangley, the creative director at Kit and design expert, listeners explore the challenges and triumphs of rebranding. Charli shares insights on choosing the right name and color scheme while emphasizing the significance of cultural resonance. The discussion also covers fostering audience trust through transparency and community engagement. With tips on strategic decisions and embracing feedback, this chat is essential for anyone considering a rebrand.
34:36
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Quick takeaways
- Successful rebranding necessitates deeply understanding audience perceptions and actively involving them in the renaming process to foster a sense of community ownership.
- Transparent communication during rebranding efforts builds trust and engagement among users, enhancing overall brand relevance and connection with the audience.
Deep dives
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