The Smart Passive Income Online Business and Blogging Podcast SPI 833: Dos and Don’ts of a Successful Rebrand with Charli Prangley
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Oct 30, 2024 In this conversation with Charli Prangley, the creative director at Kit and design expert, listeners explore the challenges and triumphs of rebranding. Charli shares insights on choosing the right name and color scheme while emphasizing the significance of cultural resonance. The discussion also covers fostering audience trust through transparency and community engagement. With tips on strategic decisions and embracing feedback, this chat is essential for anyone considering a rebrand.
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Seva Rebrand Failure
- ConvertKit's attempted rebrand to "Seva" failed due to inadequate research.
- The name had sacred connotations in some cultures, causing backlash and a reversal of the rebranding effort.
Research is Key
- Conduct thorough research before rebranding, including audience surveys and expert interviews.
- This helps avoid unintended negative connotations and ensures the new brand resonates with the target market.
Audience Perception Surveys
- Use surveys with descriptive sliders to gauge audience perception of brand names and attributes.
- Ask about desired tool features and how the name fits those perceptions.