Candace Nelson

Candace Nelson shares her journey from investment banking to founding Sprinkles Cupcakes, selling over 200m cupcakes. She discusses balancing productivity and relaxation, the strategy of 'Surprise and Delight', maintaining product value, navigating entrepreneurship challenges, and handling online reviews with resilience.

Candace Nelson, Sprinkles Founder and Shark Tank shark, shares insights on scaling brands, pitching on Shark Tank, overcoming imposter syndrome, and taking risks. Tips on pivoting, courage, and dreaming big are discussed, along with the elements of a fantastic pitch. A must-listen for aspiring entrepreneurs!

Candace Nelson, the founder of Sprinkles Cupcakes and TV personality, shares her inspiring journey from investment banker to cupcake queen. She discusses the emotional toll of job loss and how it propelled her into entrepreneurship. Candace reveals the challenges of starting her bakery in a competitive market and emphasizes the importance of branding and exclusivity. Her innovative approach includes creating a cupcake vending machine, showcasing how embracing unique ideas can drive success. She also encourages others to view setbacks as opportunities for growth.