The Amy Porterfield Show

#700: Why You Shouldn’t Wait Your Turn with Sprinkles Founder Candace Nelson

Jul 25, 2024

Candace Nelson, Sprinkles Founder and Shark Tank shark, shares insights on scaling brands, pitching on Shark Tank, overcoming imposter syndrome, and taking risks. Tips on pivoting, courage, and dreaming big are discussed, along with the elements of a fantastic pitch. A must-listen for aspiring entrepreneurs!

48:04

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Episode guests

Candace Nelson

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Episode notes

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Quick takeaways

Innovation is about mindset and action, not just technology, as seen in Candace's journey from cupcakes to successful pizza concept.

Encouraging women to confront imposter syndrome, step out of comfort zones, and start pursuing entrepreneurship before feeling fully ready.

Embrace discomfort, test comfort zones, and defy norms by taking on challenges with calculated risks guided by passion and market needs.

Deep dives

Innovation is a Simple Mindset

Innovation isn't just about technology but also about mindset, envisioning the world as it could be. Taking action to fulfill these visions is crucial. Candace Nelson's journey from cupcakes to a successful pizza concept illustrates the power of innovative thinking and taking risks.

Intro

5min

Journey of a Business Mogul

6min

Personal Brand Pivoting and Shark Tank Experience

10min

Embracing Confidence and Seizing Opportunities in Business

5min

Mastering the Pitch: Storytelling and Coachability

9min

Discussion with Candace Nelson, Sponsored Ad Break for BetterHelp and LinkedIn Ads

3min

Embracing Innovation and Empowering Women in Business

13min

Turning your passion into a household brand that scales, inspires, and seizes opportunity.

Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible!

Today, we talk about:

(5:46) How Candace grew her initial Sprinkles brand into more opportunities
(9:27) The first 3 things Candace did when she pivoted
(12:33) Behind-the-scenes of Candace’s Shark Tank experience
(20:49) The elements of a fantastic pitch
(27:55) Tips for navigating necessary risks
(30:14) Advice for finding the courage to do something different and go against the grain
(34:35) 3 things you can do TODAY to overcome imposter syndrome, dream big, and chase those dreams

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Resource Mentioned In The Episode:

How the Cupcake Queen Broke Free of Her Brand

Oprah: The Story Behind Sprinkles Cupcakes

Gently Soap

Thirteen Loon

Daniele Uditi

Follow Candace

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