Personal Brand Pivoting and Shark Tank Experience

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The chapter covers the importance of recognizing when to pivot in one's personal brand and communicate that change authentically. It dives into the speaker's experience on Shark Tank, highlighting the adrenaline rush, competitiveness, and high stakes of the show. The speaker shares insights on the unpredictability of good pitches getting accepted and the intense environment of presenting a pitch to potential investors.

Turning your passion into a household brand that scales, inspires, and seizes opportunity.

Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible!

Today, we talk about:

(5:46) How Candace grew her initial Sprinkles brand into more opportunities
(9:27) The first 3 things Candace did when she pivoted
(12:33) Behind-the-scenes of Candace’s Shark Tank experience
(20:49) The elements of a fantastic pitch
(27:55) Tips for navigating necessary risks
(30:14) Advice for finding the courage to do something different and go against the grain
(34:35) 3 things you can do TODAY to overcome imposter syndrome, dream big, and chase those dreams

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Resource Mentioned In The Episode:

How the Cupcake Queen Broke Free of Her Brand

Oprah: The Story Behind Sprinkles Cupcakes

Gently Soap

Thirteen Loon

Daniele Uditi

Follow Candace

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