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The Sweet Victory of Starting Your Own Business with Candace Nelson

Sep 13, 2023
Candace Nelson, the founder of Sprinkles Cupcakes and TV personality, shares her inspiring journey from investment banker to cupcake queen. She discusses the emotional toll of job loss and how it propelled her into entrepreneurship. Candace reveals the challenges of starting her bakery in a competitive market and emphasizes the importance of branding and exclusivity. Her innovative approach includes creating a cupcake vending machine, showcasing how embracing unique ideas can drive success. She also encourages others to view setbacks as opportunities for growth.
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