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The Sweet Victory of Starting Your Own Business with Candace Nelson

Networth and Chill with Your Rich BFF

CHAPTER

Reinventing the Cupcake Experience: Branding and Exclusivity in the Bakery Market

This chapter explores the distinct branding and experiential approach of a modern cupcake bakery, highlighting its departure from traditional establishments. The hosts discuss the significance of design, exclusivity, and trademarking in a saturated market filled with imitations.

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