Working Hard with Grace Beverley

Ep. 97 How To Scale A Typical ‘Small Business’ To Be Worth Millions With Candace Nelson

27 snips
Jul 22, 2024
Candace Nelson shares her journey from investment banking to founding Sprinkles Cupcakes, selling over 200m cupcakes. She discusses balancing productivity and relaxation, the strategy of 'Surprise and Delight', maintaining product value, navigating entrepreneurship challenges, and handling online reviews with resilience.
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ANECDOTE

Tom Cruise Anecdote

  • Katie Holmes's endorsement on Entertainment Tonight boosted Sprinkles' popularity.
  • Tom Cruise and Holmes's relationship further amplified this effect, turning Sprinkles into a media sensation.
INSIGHT

Reasons for Success

  • Sprinkles' success stemmed from high-quality, fresh cupcakes and defying expectations.
  • Its unique approach and the low-carb craze at the time generated significant buzz.
ADVICE

Foster Innovation

  • Embrace "what if" thinking and challenge assumptions to foster innovation.
  • Encourage crazy ideas within your team to generate unexpected solutions.
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