

Ep. 97 How To Scale A Typical ‘Small Business’ To Be Worth Millions With Candace Nelson
27 snips Jul 22, 2024
Candace Nelson shares her journey from investment banking to founding Sprinkles Cupcakes, selling over 200m cupcakes. She discusses balancing productivity and relaxation, the strategy of 'Surprise and Delight', maintaining product value, navigating entrepreneurship challenges, and handling online reviews with resilience.
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Tom Cruise Anecdote
- Katie Holmes's endorsement on Entertainment Tonight boosted Sprinkles' popularity.
- Tom Cruise and Holmes's relationship further amplified this effect, turning Sprinkles into a media sensation.
Reasons for Success
- Sprinkles' success stemmed from high-quality, fresh cupcakes and defying expectations.
- Its unique approach and the low-carb craze at the time generated significant buzz.
Foster Innovation
- Embrace "what if" thinking and challenge assumptions to foster innovation.
- Encourage crazy ideas within your team to generate unexpected solutions.