29min chapter

Working Hard, Hardly Working cover image

Ep. 97 How To Scale A Typical ‘Small Business’ To Be Worth Millions With Candace Nelson

Working Hard, Hardly Working

CHAPTER

From Corporate Career to Cupcake Entrepreneur

The guest shares her journey from a corporate career to pursuing a passion for baking, reflecting on personal challenges and unexpected pivots that led her to launch a successful cupcake company, Sprinkles. She emphasizes the importance of innovation, branding, and quality in standing out in a competitive market, sharing insights on fostering creativity and empowering team members to drive business growth. Despite facing doubts and imitation, the business thrived, proving skeptics wrong with nationwide expansion built on a strong vision and commitment to excellence.

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