Explore persuasive selling strategies for different personality types, the power of consistency in persuasion and authority, effective communication through personality analysis, and the significance of negotiation skills in high-stakes conversations.

Brian Ahearn, Chief Influence Officer at Influence People and author of "His Story, My Story, Our Story," shares his moving journey of understanding his father's struggles as a Vietnam veteran with PTSD. He emphasizes the power of empathy and patience in healing family relationships. The conversation explores the emotional disconnect between military personnel and their families, and how storytelling can bridge that gap. Ahearn also highlights the importance of effective negotiation skills in fostering understanding and personal growth across generations.

Brian Ahearn, a distinguished expert in ethical influence and a certified trainer in the Cialdini Method, shares insights on the power of ethical persuasion. He reveals the rigorous certification process and highlights actionable tips from his book, 'Influence People.' Brian discusses the art of personalized communication, demonstrating how handwritten notes can enhance engagement. He also unveils the significance of the word 'because' in effective persuasion, emphasizing its role in fostering trust and collaboration in both personal and professional settings.